Bree Rody
Inside 1-800-GOT-JUNK’s latest TV integration
The homegrown Canadian brand attached itself to the revival season of Extreme Makeover: Home Edition to extend its feel-good brand image.
MiC Roundtable: The new conversations around investment
The first MiC roundtable of 2020 focuses on what’s in and what’s out in investment – and the new factors brands are having to keep in mind.
Rory Capern joins District M as advisor
Capern, formerly of Google, Twitter and Pelmorex, is now pivoting his focus to an advisory role.
ICYMI: New story-like formats emerge, Transplant debuts with a bang
Plus, the Canadian Premiere League takes to TikTok.
Postmedia revamps sites with video, UX at top of mind
COO Mary Anne Lavallee is looking to increase user engagement, with the end goal of delivering better ROI for advertisers.
EQ Works acquires assets from Curate Mobile, including Juice
Joe Strolz will also move to EQ Works as chief operating officer.
The Daily Hive hones its Toronto focus with new acquisition
News start-up Pressed will give DailyHive a head-start as it enters the newsletter world and aims to increase its share of Toronto audiences.
The Good Doctor back on top: Numeris
The medial drama has grown its average audience to 2.41 million viewers.
Reprise brings in new global COO
Fred Schuster marks the latest in a series of ongoing C-suite hires and shifts at IPG Mediabrands.
Self-serve ads drive a big Q4 for AcuityAds
Connected TV is also rising for the company, and it’s working on a new automated advertising platform to launch in 2020.
Toyota tops the charts: Media Monitors
Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.
Broadcast revenue grows for TVA
However, magazines continue to trend down for the Montreal media giant.
GroupM hires first Canadian head of data and analytics
David O’Neill’s mandate will cover all aspect of data and activation, as GroupM aims to bolster its offering for clients.
CBC outlines the three pillars of its updated structure
The changes include new roles for Sally Catto and Susan Marjetti, and a decentralizing of CBC’s media operations.
