Bree Rody
Why OOH continues to grow spend
From spirits to meal delivery, advertisers share how they’re getting creative with this analogue favourite.
Why Barrie Transit was a key win for Pattison
Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.
Corus confirms sponsors on Family Home Overhaul
The eight-episode specialty series will feature brands such as Landmark Home Solutions, Wayfair and more.
Air Transat buys big at Yonge-Dundas
This marks the first full domination since Branded Cities took over the majority of screens at the square.
Revenue continues to decline at Yellow Pages
Print and digital earnings continue to drop, although a reduced headcount has given YP a slightly higher margin.
People Moves: Jungle Media, Nextdoor and more
Plus, Kantar has added a new VP of client leadership.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
Has streaming actually changed the way we consume content?
More than half of Boomers binge-watch on a monthly basis, and Gen Z have the strongest preferences toward Crave.
Inside Cadreon’s new social tool
The solution allows brands to extend their social creative to a network of trusted digital platforms.
Canadian Oscars audience drops
While things fared worse in the U.S., Canadian audiences fell by 8% from last year’s five million.
Introducing Media in Canada’s 2020 advisory board
The eight-member editorial board will serve as a resource for MiC and help shape coverage throughout the year.
Are trust issues moving Canadians to paid models?
A new study by GroupM shows that many Canadians are vigilant about their data, and some are willing to pay to go ad-free as a result.
Twitter reports Q4, sees shares soar
The social media company surpassed $1 billion in quarterly revenue for the first time.
People Moves: New senior sales roles at Quebecor, Narcity and more
Canadian Grocer ups its associate publisher, and Bloom adds a managing director to Toronto.
John Frieda taps influencers in expanded Corus partnership
Beyond ET Canada host Cheryl Hickey, adding influencers into the mix will engage younger audiences with more diverse hair textures, says Corus.
