Bree Rody
Organic growth down in 2019 for Publicis
The acquisition of Epsilon gave Publicis an overall lift in revenue, and Canada also posted organic growth.
GroupM Canada ushers in new director of business development
Sarah Bobas is tasked with “telling GroupM’s story,” an area CEO Stuart Garvie says the agency has fallen behind competitors on.
Snap sees big lift in revenue, but stock slides
Lifts in revenue were driven by increased activity on Story Ads and Commercials.
New Broadsign partnership focuses on measurement
Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.
Kinetic links brands to Canadian Olympians and fans in Japan
The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.
YouTube was Google’s fastest-growing ad segment in Q4
The tech and media giant released results specific to the video platform for the first time.
Media Experts appoints new EVP
After 13 years with Media Experts, Karel Wegert’s remit has expanded from largely digital to helping the agency with its overarching strategy.
Programmatic concerns shift from fraud to audience
Integrated Ad Sciences’ new Industry Pulse Report indicates that the biggest concern for digital advertisers is ensuring their targets are hit.
Fujifilm, Raptors develop sponsorship deal
The deal is part of a broader campaign to get people printing more of the photos they take.
Spotted! Brands can tickle the ivories at Metro Centre
Oxford Properties’ piano staircase, which was installed this summer, is now open to brands.
Televisions still have higher penetration than smartphones: study
Plus, voice is now used by more than a quarter of Canadians, but e-sports and wearables remain niche.
Hasbro consolidates global media account
The toy-maker and entertainment giant has moved its business to WPP’s GroupM after seven years with OMD.
Dentsu dials back ad spend predictions slightly
The company’s Media Brands president Hisham Ghostine on where Canada’s strengths and weaknesses lie.
What does Canada’s social snapshot look like?
One social media platform is rising much faster than others.
