Bree Rody
Why Maple Leaf expanded to Pinterest
The food company targeted parents looking for creative meal solutions as it shakes up its brand and media strategy.
GroupM bolsters the global C-suite
Kyoko Matsushita will replace the global CEO role at Essence left vacant by Christian Juhl.
Who should really be worried about Disney+?
Mindshare’s Kyle Hodgins says Disney will likely shake up the market, but not in the way some might think.
Media gets a big boost at Cineplex in Q2
Growth in media is far outpacing growth in other areas for the company, thanks to key place-based installations.
How can brands thrive in a multi-screen world?
Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.
Healthcare ad dollars moving from TV to OOH and digital
By 2021, digital will take a greater share of ad dollars from healthcare advertisers.
Touche! renews Hydro-Quebec mandate
The Omnicom agency will soon celebrate its 10th anniversary of working on the award-winning file.
Inside Kinetic, MiQ and Hivestack’s new DOOH tool
The OOH specialist is making big moves to give advertisers a holistic view of OOH inventory.
People Moves: OverActive, FirmDecisions
Two media and marketing veterans have joined the fledgling e-sports company.
Advertising surges on Pinterest in Q2
The social network, which went public this past spring, is focused on building its revenue outside the U.S.
Starcom wins Vistaprint for TV
Agency GM Christine Saunders says winning for a single offline media is increasingly common, especially for performance-based clients.
Which age group is driving Facebook growth in Canada?
While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.
Cashmere dresses up a new venue at the Rogers Cup
On top of its mass play of Ladies Day, the Kruger brand is also making the restrooms a bit more glam.
Spotify’s ad business grows in Q2
Programmatic is driving growth, while the company reports bigger demand for podcast solutions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
