Bree Rody
Auto slows on Toronto radio, Montreal sees government uptick
Sleep Country made the biggest order in Toronto, but other brands in the cities had a sleepy week for different reasons.
Canada’s four big broadcasters get behind HireBIPOC initiative
Network execs say this could be a step toward ensuring more diversity onscreen – which is also a win for brands.
Categories slowly return to radio; hotels and furniture show promise
Data from NLogic shows that rebounds haven’t been as clear-cut as on TV.
New study reveals Canadians like digital for deals, TV for influence
New research from IMI shows that as ecommerce increases, new expectations are emerging around ads.
CBC appoints new regional managing directors
The two positions will focus on the creation and development of programming for local TV and radio.
Which categories invested most in TV during lockdown?
The retail category looks a lot different than it used to.
ICYMI: Pinterest, Rogers Sports & Media make new commitments to social justice
Plus, Global adds new specials and a unique new comedy.
La Presse takes another big step toward a post-cookie world
A partnership with European data firm Mediarithmics will allow the company to build better profiles of its users.
Has the pandemic made older Canadians more tech-savvy?
More are engaging in social media, as well as ecommerce, which is predicted to take in $59 billion in ad spend this year.
DAZN brings Canadian sales operations internal
An uptick in Canadian brand deals have led the streamer to rely more on dedicated in-house talent for the market.
Additional layoffs reported at Postmedia
Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.
The saving grace of 2020 ad spend? Ecommerce platforms
Tens of billions will go toward ads on Amazon and Alibaba next year as advertisers focus more on bottom-funnel metrics.
With the Raptors out, Canada rallied behind the Emmys: Numeris
Meanwhile, Quebecers continued to tune into local favourites.
The Verdict: How did Taco Bell’s Snapchat buy impact store visits?
The platform helped the QSR look beyond brand lift and purchase intent as proof points for a social campaign.
