Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
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Neo-Traffic drops the ‘Traffic’

As it expands into gas station advertising and gym advertising, the OOH vendor says it’s time to broaden its horizons.

TV

ICYMI: Elle Fictions and Max get a new owner

Plus, The Globe and Mail gets a digital honour and more.

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What does pitching look like amidst the Zoom boom?

From chemistry to data and how to manage talent, the pitch playbook has been completely rewritten.

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9-1-1 is number one: Numeris

It was also a banner week for The Rookie, which saw gradual growth all season.

Christine

COMMB unveils 2020-21 board of directors

Organization president Rosanne Caron says now is a crucial time for the OOH industry.

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What Citytv’s summer schedule is like without a brand-new Bachelor

No production? No problem –  The Bachelor will look back on past seasons.

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Toronto radio sees surge in ads from government, auto and more

Financial services and hardware also drove a big push to radio in Toronto, but Montreal has yet to see a comeback.

Retro TV

New MiQ partnership targets connected TV

Using Environics Analytics data and NLogic’s reporting capabilities, advertisers can target users with more synchronized ads across television and digital.

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ICYMI: Tim and Sid are back

Plus, Murdoch Mysteries will return, and Facebook has reached a settlement to help moderators experiencing trauma.

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New Quebec platform puts the focus on local media

The goal is to help local media weather the storm of COVID-19 and also instil more local priorities in advertisers going forward.

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Why Astral is feeling optimistic about its new digital face in Vancouver

Located in the heart of downtown Vancouver, the new board comes just as businesses are starting to open back up.

Barrie

Kruger uses “Rolling it Forward” message to expand on NHL partnership

The CPG giant didn’t initially have a paid media campaign for its NHL sponsorship this year, but now it’s seized the opportunity.

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Canadians may become more tech-minded even after lockdown

The group behind CES finds that, as Canadians get more used to video chats and SVOD content, their new habits might not be temporary.

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Despite revenue declines, Yellow Pages is confident about weathering COVID

The classifieds company has seen a steady decline in advertising revenue for several years, but CEO David Eckert says it is well-positioned to rebound from the crisis.