Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
bob

ICYMI: Bob McKenzie says goodbye to TSN

Plus, Hivestack gets an eight-figure investment and a popular CBC game show is getting the tabletop treatment.

Hellmanns-Hellmann-s- new Animal Crossing island converts player

Could Animal Crossing be a ‘new horizon’ for marketers?

Hellmann’s is the latest brand (of many) to integrate into the game. How has the platform changed the way marketers think of gaming?

digital

Despite revenue dip, AcuityAds considers financial position strong

The adtech company says it’s still in a strong position due to higher EBITDA and a recent pattern of steady growth.

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How Clorox used influencers to combat misinformation

The brand paired with “DIY Mommy” Christina Dennis to show how bleach can be used safely to create DIY disinfectant.

AGT

Top shows are back in the seven figures: Numeris

Plus, hockey rules nationally, but basketball is the hottest game in Toronto.

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Twitter to create special fan moments for WNBA, NHL

The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”

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Google gets serious about audio ads

While measurement and scale remains a challenge for some advertisers, Google is looking to bridge that gap.

Sobeys Inc--Sobeys Inc- diverts plastic from landfills with cutt

Voila dominates Toronto radio: Media Monitors

The Sobey’s grocery delivery service has been buying more and more radio ads since its launch.

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TVA retains French rights for NHL games, gets big boost from the Habs

Viewership has shot up thanks to the playoffs.

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The die is cast: Playoffs round one schedule is finalized

Three Canadian teams are still in it to win it.

Medical Marijuana/ Cannabis And Accessories

MiQ makes a new “bud” with Leafly

Lisenced producers will be able to reach audiences from Leafly using MiQ’s programmatic capabilities.

Yellow Pages YP

Yellow Pages’ downward revenue trend continues

The company has also decreased its headcount to cope with COVID pressures, but will have an increased staff count next quarter.

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How iHeartRadio is keeping fan engagement alive (with help from brands)

iHeart to Heart was conceived to fill the gap left without concerts, festivals and meet-and-greets.

Toronto Star

ICYMI: Torstar transaction finalized, Instagram launches new feature

Plus, Jim Pattison Group announces layoffs.

PKP

Media down at Quebecor, but telco business strong

Live sports cancellations hurt the company’s TV business from an ad perspective, but other results indicate the appetite for TV is still strong.