Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody
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The duopoly grows, but TV will return to growth: report

Traditional media combined will grow by 1.5%, its biggest lift since 2011.

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ICYMI: A bleak fate for this year’s F8, OMD gets global recognition

Plus, a popular Canadian podcast is going to TV.

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People Moves: Innocean, GroupM and more

Kingstar promotes a media director, while specialty network Sport-Média adds a new national account manager.

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Revenue down 14% at Torstar

While digital advertising revenue in the dailies segment rose slightly, digital advertising overall was down 7%.

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How V grew its audience

The Quebec conventional network has zeroed in on young people, and upped its programming spend on “brand-friendly” reality shows.

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How digital shifts will affect the Olympics

A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.

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Eight sponsors coming to Big Brother Canada

The long-running partnership with Wendy’s will continue for another season, while new travel, food and beauty brands have joined the show.

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Why Corus wants to get back to ‘edgy’ with The Edge

The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.

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CMDC appoints new chair Stuart Garvie

The GroupM CEO will take the place of former chair Kristine Lyrette.

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Auto dominates radio buying in Toronto: Media Monitors

In Montreal, however, CTV was back on top as the biggest buyer in radio.

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GE Appliances strikes another soccer deal

The brand has chosen to focus more on soccer sponsorships than other more high-profile sports in an effort to engage with a family-friendly game.

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Bell Media broadens tennis coverage, extends curling deal

After growing its tennis audience, TSN will bring more global events to the forefront.

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Ideon Media inks Bustle deal

CEO Kevin Bartus says the opportunity is compounded by Google’s shift to eliminate third-party cookie support.