Bree Rody
Just how much is lost to ad fraud?
The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.
Kinetic launches Canadian outpost
Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.
Out with a Bang: The Big Bang Theory finale, by the numbers
Last week, Big Bang‘s success effected everything it touched.
Insticator opens Canadian outpost
The adtech company specializes in providing monetization opportunities, but is also focused on giving clients major data and insights.
Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang
The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.
GE Appliances enters sports sponsorships with TFC deal
The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.
ICYMI: Law Times shutters print, Star Trek goes to Space and more
Plus, a new Property Brothers property to touch down, Torstar will provide news to students and Adult Swim’s Rick and Morty is set to return.
Groupe V targets women with new specialty offering
The Quebec-based broadcaster has partnered with Lagardère Group to bring the Elle brand to TV.
Lumency pulls a publishing veteran agency side
Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.
Yellow Pages revenue drops by 34%
With its agency segment now officially a thing of the past, the company is focusing on debt repayment.
Big Bang takes the week: Numeris
Sheldon – both the old version and the young version – topped the charts for the week in every market.
Visa and Sportsnet pair on live lead-in ad unit
The recent ad unit integrates actual live gameplay with the made-in-Canada creative.
Raptors post another kind of historic victory
Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.
Jungle Creations comes to Canada
The social-first content studio is working directly with brands, as well as media agencies.
The New Establishment: Media is back
It’s time to showcase the best and the brightest at media agencies.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
