Bree Rody
People Moves: CloudRaker, Neo-Traffic and more
Plus, CBC beefs up its content team.
ChizComm gets into media buying with new acquisition
The kids-focused marketing company is looking to increase its TV planning and buying expertise as youth media consumption changes.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
Global brings in Jennifer Valentyne for morning show revamp
The longtime TV personality will make her return to morning television after three years away.
UM wins Re/Max
The real estate company is on a mission to take a more tech-based approach to its marketing.
Super Bowl wins the week: Numeris
Across various markets, the pre-show snagged more viewers than the game itself.
Gen X: Affluent, connected and traditional
They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.
Grammys overnights drop by 17%
Views in the U.S. were stable, but even a win by Drake couldn’t help Canada.
Quebecor adds a new programmatic lead
Jean-Sébastien Prénovost will assume the newly created position, which manages strategy and marketing for the media company’s programmatic solutions.
OLG makes a big buy in Toronto: Media Monitors
The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.
Isobar lays out its 2019 media predictions
From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.
Aurora walks a tightrope for its Valentine’s media plan
The licensed cannabis producer has made its first media buy post-legalization.
Corus confirms layoffs at Global 640; CP lays off reporters
The majority of layoffs at Global were off-air positions, while CP has seen a number of reporter-editors and admin staff let go.
ICYMI: CBC gets social for comedy contest
Plus, Publicis’ revenue comes up short of expectations.
Pod save media: Why Spotify’s podcast moves matter
It’s official: podcasts are a hot media commodity. But how can the market mature?
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
