Bree Rody
ICYMI: Postmedia reduces print for four community papers
Plus, the M2T Collective has added new partners for its second year, new brands have signed on with the CJGA and more.
Yellow Pages to liquidate Mediative, sell Juice
CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
Postmedia partners with Prohbtd
The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
PC Financial ups its buy in Toronto: Media Monitors
In Montreal, Bell High Speed Internet took the top spot.
Pinterest fuels lower-funnel interactions with carousel ads
Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.
MiC roundtable: Who’s on the main stage of content?
As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.
Oath to rebrand as Verizon Media Group
Verizon Media Group/Oath now operates as a single business unit, led by Guru Gowrappan.
Announcing The New Establishment: Innovators
The final call for entries in this year’s program which recognizes mid-career professionals, is here.
ICYMI: MediaCom hosts its first hackathon
Plus, Omni launches a new original.
How much IP data are marketers throwing out?
More than a quarter of marketers aren’t sure how much data they’re throwing away.
CBC unveils mid-season premiere dates
The winter slate will feature three scripted female-led procedurals and a new series starring Arlene Dickinson.
Spotify’s ad business grows in Q3
Growth for the company’s self-serve product could help increase margins for the streamer.
TCL talks cord-cutting and sponsorship amidst Canadian launch
The television manufacturer talks building a media plan from the ground-up in a relatively complex category.
