Bree Rody
Canadian work leads to a global win for Mindshare
The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.
Radio is the most trustworthy news source: study
Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
Unscripted streamer Hayu says ‘hey’ to Canada
NBCU’s new streaming service is entering a mature market, but is banking on Canadians’ appetite for reality TV.
TSN and 7-Eleven expand relationship
The daily news show That’s Hockey is now known as 7-Eleven That’s Hockey.
Scott Moore to step down at Sportsnet
After eight years and numerous massive deals, including the 12-year NHL broadcast deal, Moore will leave the top post.
Financial services dominate the markets: Media Monitors
RBC, TD and HSBC boosted the category in Toronto, while TD and RBC gave it lift in Montreal as well.
Reader’s Digest redesigns for viewability
Sales head Ashley Leon said there has been a focus on “cleaning up” the site’s ad environment in order to create better load times.
TG Appliance Group picks Cairns O’Neil
The retailer wants its promotions to focus more on the in-store experience rather than the brands it carries.
Global embarks on biggest OOH buy for fall campaign
It’s also using AI and a Siri partnership to get a tech edge.
2018 Brand of the Year: Ricardo’s recipe for success
How Ricardo Larrivée is expanding his media empire through digital platforms and smart retail.
ICYMI: The Star paywall goes back up
Plus, CBC says goodbye to ‘fake news’ with the cancellation of This is That.
How newspaper closures affect local coverage: study
Public Policy Forum explores the gaps in coverage, while MiC takes a closer look at dwindling ad options.
ET Canada goes after a new audience on YouTube
The brand’s first YouTube series shifts its targeting to men.
Knix makes its first OOH move
Founder Joanna Griffiths says the time has come for mass brand-building efforts, rather than just demo ads on social.
