Catherine Phillips
Pressboard hires first VP of revenue
Kevin Curtis joins Pressboard as the company sets its sights on tripling its revenue next year.
CJGA inks partnership deal with Golftec
It’s been a busy year of partnerships for the Canadian Junior Golf Association, which also recently partnered with Skechers and TaylorMade.
Amazing Race Canada stays at the top: Numeris
The reality program was followed by America’s Got Talent.
Corus signs a new podcast, brings it to radio
The network, which launched in June, will welcome popular Nighttime podcast in October.
The Globe and Mail launches cannabis news service
The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.
Ford takes the top in Toronto: Media Monitors
CTV was #1 in the Montreal market, bumping last week’s top buyer, Hydro-Quebec, to second place.
E-sports consumption is still a niche: study
Online gamers are big consumers of tech and media compared to the general population, according to Media Technology Monitor.
Tourism Toronto digs into data with new Google partnership
While 43.7 million people visited Toronto last year, the marketing organization wants to take tourism a step further using Google’s media insights.
ICYMI: New radio, TV programming comes to Canada
Plus, Facebook has expanded its third-party fact-checking program to include photo and video.
Volkswagen gets immersive (and shoppable) on Snapchat
An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.
The Amazing Race Canada maintains stamina: Numeris
Although at the top, the CTV reality show did see a slight dip in viewership in its sixth week at number one.
Astral announces Campsite partnership
The partnership will see the Bell Media OOH division add hundreds of digital properties to the ad tech company’s open exchange.
ICYMI: Newstalk strikes Waze partnership
Plus, Notable has made another acquisition, and APTN was renewed for a five-year term by the CRTC this week.
Facebook plans expansion of Flight Ads
Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.
Google’s ad revenue soars in second quarter
Google’s parent company, Alphabet, reported over $32 billion in revenue, an increase of 26% year-over-year.
