Kristyn Anthony
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
App engagement up, revenue stable for The Score in Q1
Cost of launching The Score Bet offset revenue to break even this quarter.
UmbraCity brings advertisers to new markets
The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.
NCIS sails to the top: Numeris
Police, legal and hospital procedurals drew Canadian viewers this week as well the return of Quebec drama, ‘Fugueuse.’
Crave taps the French market by going bilingual
More than 250 French-language series, totalling 600 hours of content, will be made available through the streamer.
Reach, revenue and impact: Jennifer Hollett’s goals for The Walrus
The former head of news and government at Twitter Canada, Jennifer Hollett assumes the role from Shelley Ambrose, effective June 1.
What’s next for WhatsApp if ads aren’t coming soon?
Facebook isn’t ruling out advertising all together, so three agency experts weigh in on what the platform can learn about its value proposition.
How Gen Z’s social habits differ from older Canadians
Instagram, Snapchat more popular for teens, ‘liking’ posts and messaging friends most frequent activities, according to a new MTM Junior report.
ICYMI: NBC reveals its Peacock plans, Walrus names new exec director
Plus, Apple News hits a milestone for users.
Facebook places some limits on targeting for special ad categories
Ad categories are restricted from using age, gender, postal code, multicultural affinity and other descriptions to target intended audiences.
Datonics arrives in Canada under former GroupM exec
Rodney Perry will head up operations in Toronto with a new team focused on a Canadian market increasingly important for marketers.
Apex Mobile moves to capitalize on key consumer moments
A new feature, created in partnership with U.S.-based InMarket, can engage consumers at critical moments, like entering a store.
Golden Globes still a draw: Numeris
The week was dominated by special programming including the Globes and NYE broadcasts from CBC and ‘Dick Clark’s Rockin’ Eve.’
Yamaha Motor Canada picks The Turn Lab as media AOR
Initially hired to rebuild Yamaha’s tech platforms, the brand recognized the lab’s unique approach which included consultancy and media strategies.
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
