Mike Connell
NCIS encore hits number one nationally: Numeris
SNL and NHL hockey also proved popular in many markets.
Optable is investing in data sovereignty solutions
Started by the co-founders of Samsung’s Adgear, Optable’s recent financing will accelerate product development and extend sales activity in Canada and the U.S.
Media Monitors: Desjardins tops Toronto radio market
Automotive categories, however, made major increases in both Toronto and Montreal.
Spotted! Yext goes old school to highlight outdated tech
The search company tried to show business leaders a gap in their marketing with an AOL-inspired CD mailer.
CBC hires Hisham Ghostine to lead sales and Olympic partnerships
Following a brief stint at Torstar, the adtech veteran joins the broadcaster to lead sales and represent Olympic partnerships.
Sarah Thompson moves to Theo
Mindshare’s chief strategy officer will put her focus towards WPP’s dedicated Rogers agency.
The NHL returns to a more traditional playoff schedule
Four Canadian teams in the playoffs will likely fuel a cross-country ratings boost.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Meridian boosts spend on traditional media to strengthen its brand
The credit union is using more TV and OOH to complement its digital strategy and build its awareness across demographics.
How Ricola is testing out its reinvention
Fuse and VMC are trying out a range of platforms the lozenge brand might not otherwise use as it tries to create relevance beyond cough-and-cold season.
MaxTV Media makes its move into Quebec
The DOOH agency is also adding live survey functionality to its network of residential touchscreens.
The Rookie takes top spot: Numeris
Plus, police procedurals, CTV programming and hockey prove popular across the country.
Goodfood and government top Toronto: Media Monitors
QSRs also surged in the market, while governments and banks controlled the top in Montreal.
MiQ creates Canadian broadcast sales team
Craig Hamm joins as VP broadcast sales to accelerate the company’s new advanced TV offering.
District M rebrands as Sharethrough
The merger made the new Sharethrough one of the top three global omnichannel independent ad exchanges.
