Mike Connell
AIM wins Unbounce affiliate marketing account
The performance agency will take over management of the software giant’s affiliate efforts, recently folded into its marketing division.
Meghan and Harry dominate the ratings: Numeris
Oprah’s sit-down with the former royals was a hit for Global, while hockey and police dramas continue their strong performance.
Chef Anna Olson gets live for branded content
The Canadian online personality is betting on live streaming content for sponsorship opportunities.
Automakers accelerate their radio buys: Media Monitors
Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.
DOOH newcomer Allvision invests in new sales hires
The pure-play DOOH media company is positioning to take advantage of the OOH marketplace’s resurgence.
Polar spins off programmatic offering into its own division
The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.
Wattpad launches content production offering for brands
The content-creation platform introduces Wattpad Brand Originals to develop branded TV, film, audio and digital media projects.
Arlene Dickinson acquires The Bullet and Newsworthy
The website and content agency align with recent strategic food- and health-focused shifts at the entrepreneur’s other companies.
IAS and Xandr partner to provide more programmatic context
Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.
GainShare hires new SVP of consumer experience
The performance marketing agency hires Matt Kelley to provide a more holistic perspective for clients.
Twenty Two Media creates sponsorship-fueled content hub
The publisher of Foodism and Escapism wants to grow its footprint on YouTube by developing quick-hit-style branded content.
The Golden Globes makes a mark: Numeris
NHL hockey and CTV programming continued to lead, but the award show had an impact across markets.
Hudson’s Bay goes digital-first to mark customers’ ‘homeiversary’
The retailer’s full-funnel campaign is supporting customers’ at-home buying to improve their “sanctuaries.”
Bell Media prepares to launch French-language news service
Noovo Le Fil will air on Noovo’s TV, radio and internet channels.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
