Mike Connell
DAX becomes Canadian partner for NPR’s podcasts
The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.
Four new sponsors join Big Brother Canada
Sunlight, Weber, TikTok Canada and Muskoka Spirits join four returning sponsors this season.
Sportsnet and Canada Basketball partner beyond the broadcast
New events and original content creation will shine a brighter light on basketball in Canada.
Police procedurals continue to lead ratings: Numeris
The Rookie dominated nationally and found its way into the top five in most markets.
TikTok integrates with Shopify and expands ad solutions in Canada
The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.
Governments move up in Toronto and Montreal: Media Monitors
McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.
Tech and media organizations form coalition to combat content fraud
Microsoft, Adobe, BBC and Intel are among those that formed a group to (re)build trust in online content.
Rogers names partners getting free ad space through “All In”
The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.
Northern Lights relaunches with holistic approach to performance marketing
Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.
What’s on the horizon for Twitter Spaces and Clubhouse?
Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.
Omnicom reports losses across the board in Q4
CRM and advertising continued to take hard hits at the holding co, while its previously-strong health practice takes a dip.
Hilite brings car-top OOH to Vistar’s programmatic network
Over 100 screens on the move through Toronto are now available programmatically.
Onlia adds custom content to its mix with Torstar partnership
The digital insurance brand hopes a series of cross-platform content plays will add thought leadership to an awareness-focused strategy.
Captivate expands programmatic reach with Broadsign
The location-based DOOH network aims to get more exposure to buyers unfamiliar with the platform.
Kruger pivots spend to keep up support for Scotties Tournament of Hearts
Without on-the-ground activations, the CPG’s budget went to a bigger national buy and supporting on-pack contests.
