Sonya Fatah
Celebrating Gong Xi Fa Cai with a Coke
Experiencing a surge in brand loyalty among Chinese Canadians, the brand expanded its presence at this year’s celebrations.
Postmedia launches NP in Ottawa Citizen
Amidst startling quarterly declines, the publishing co continues with its content-centralization strategy.
Studio B project seeks out digital creator community
On its 10th birthday, Montreal-based Bicom Communications launches a four-month project to deepen its access to digital creators.
HuffPo taps HRH to launch new editorial initiative
The Duchess of Cambridge will guest-edit a global series on children’s mental health, as HuffPo seeks new issues-engaged audiences.
Google AdWords gives TC Media premium status
The media co is the seventh entrant to the tech co’s club of elite publishers.
Montreal pubs see subscription gains
Le journal de Montreal and le journal de Quebec expand their share of the print market, while growing digital as well.
Spotted! Breakfast sandwiches amidst a field of gold
The Egg Farmers of Canada took over Yonge-Dundas Square to promote the importance of high-quality, local eggs to the Canadian morning meal.
AAM tackles magazine aggregation platforms
New metrics are aimed at providing a clearer picture of content consumption on unlimited-access distribution models.
ComScore, Retrak finalize union
The new body will give marketers a single source for measuring large volumes of activity across platforms.
Spotted! Campbell’s soup-kitchen pop-up
Aiming to target a younger demo, the CPG brand has landed on Toronto’s Queen St. W with a pop-up custom soup shop.
Pattison wins Edmonton airport account
The contract for the space at the international travel facility will give advertisers access to eight million travelers annually.
Sony consolidates media accounts
The company is giving 90% of its media business to two agency groups following a review.
Cieslok invests in back-end support
The OOH company’s president on markets he hopes to tap to give advertisers a juicier national package in 2016.
Brees names new client lead
Sana Ali takes over as VP at the agency, where she is currently in charge of client management.
Facebook sees spike in mobile ad spend
Josh Bloom of Facebook Canada on his company’s focus on giving advertisers’ actionable insights from its reservoir of data.
