Sonya Fatah
The year that was meant to shine the spotlight on VR
Experts discuss limitations to the use of virtual reality in media executions in 2016.
Impax Media adds former Bell director
The Montreal-based OOH company has hired Eric Menzies as its VP of network development and sales.
Are seniors likely to cut the cable cord?
An MTM report shows how this non-digitally native Anglophone Canadian demo has responded to technology in its media consumption.
Shaw Communications prepares for ‘pure play’ future
The company posted a 2.2% increase in operating income to $1.42 billion while net income fell to $218 million.
Yahoo Canada sites to trigger ads based on real-time events
Advertisers looking to reach consumers on the online media company’s portfolio of sites can now run adaptable campaigns across platforms.
Big data: What the Corus-Shaw merger might mean
Industry insiders discuss the necessity of the deal and its potential impact on access to research, insights and data.
Quebecor Media wins Teo Taxi account
The Montreal-based electric cab company will have advertising available in March on its fleet of vehicles.
SendtoNews pacts with NBA
The sports content distributor has teamed up with the basketball association to extend its content archive ahead of the first-ever Canadian-hosted NBA All-Star Game.
Helen Galanis to head Initiative
The former Rogers executive takes over as president of the agency, following the folding of m2 into the company.
Programmatic Guaranteed now in public beta
Google’s automatic ad product, which has been in testing mode for six months, can now be accessed by all DoubleClick subscribers.
Brand Grow looks to cultivate new agency model
Brandon Grosvenor says his new company embodies a model better tailored to today’s complex marketing environment.
Young Lions, Young Marketers open for registration
The Globe and Mail has opened the door to entries for the Canadian competitions, which will see winners heading to Cannes in April.
Cineplex opens doors to world of gamers
The entertainment co has partnered with Sony Canada for the launch of the first-ever Cineplex WorldGaming Canadian Tournament.
Abcon Media ‘grows’ a new business strategy
Latest venture Living Logo aims to sell 24 biodegradable topiary OOH ads by the end of 2018.
Cieslok Media grows large-format inventory
The OOH company has acquired several big-size murals and wall banners.
