Sonya Fatah
Astral grows its digital portfolio
The Bell Media out-of-home company is adding to its roster of large-format digital faces and expanding its services in the GTA and outside Toronto.
Rouge Media pacts with Blue Bite for beacon tech
To give advertisers an integrated offering, the indoor advertising network has tied up with a mobile-focused software company to reach consumers across touch points.
P&G restructures media business, nudges out Publicis
Omnicom has grabbed the lion’s share of the CPG co’s media business in North America, along with Carat.
Spotted! The force awakens in Toronto
Disney is adding to the excitement around the latest Star Wars film with a pop-up store in Toronto.
GroupM, IPG downgrade ad revenue growth estimates for 2016
Amidst adjusted forecasts, digital continues to grow with global digital revenue expected to surpass TV in 2017.
Looking ahead: Canadian media trends to watch for in 2016
The consumer and market trends to look out for in the new year, according to e-Marketer analyst Paul Briggs.
Expanding access to consumers underground
By adding four more stations to its ad-supported wireless network, the TTC is pushing ahead with its 2017 plans to be connected across its 65-station network.
CASL enforcers drive a stake through malware giant’s core
The RCMP has handed over a warrant to a Toronto-based address allegedly responsible for infecting over one million computers worldwide.
How media was consumed in 2015: report
Mobile and internet ad revenue is underdeveloped and 40% of internet time remains buried according to IAB Canada’s 2015 Canadian Media Usage Trends Report.
What got Canadians’ attention in 2015
Justin Bieber made the most advances in his Instagram following while people focused on global events, the Blue Jays and the Canadian dollar in 2015.
Lou Clancy hangs up his boots
The current SVP of content at Postmedia has announced his retirement, again.
Toronto Star’s tablet edition lands on Android devices
Having reached a 100,000-downloads milestone, Star Touch is now available for wider downloads.
Michele Pauchuk takes over reins at CMDC
As the new head of the Canadian Media Directors’ Council, the MEC president will continue the body’s focus on accountability.
She’s got some lady balls
Pollin8’s Lauren Richards is using insights from her personal experience to help direct Ovarian Cancer Canada’s first major national campaign.
Debuting a Canadian data map
Aiming to highlight its proprietary data, Eyereturn Marketing has launched an interactive tool to reflect Canadian likes and dislikes by category.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
