Sonya Fatah
Viewability wars as digital transitions
As agencies and publishers butt heads over metrics, the industry is inching towards trading viewability as a currency.
Honda Dealer Association wins the week: Media Monitors
The car company bought the most radio advertising in Toronto for the week of May 18 to 24.
Yellow Pages picks up Western Media Group
To grow its presence in western Canada, Yellow Pages’ real estate arm purchases the hyperlocal content creator.
Molson Coors returns to 2015 Honda Indy
The Canadian division of the Molson Coors Brewing Company returns to sponsor the sporting event after a gap of nine years.
Jones Media adds two lifestyle publications
The media company expands its portfolio with publishers of specialty lifestyle online publications including GamesRadar and Maximum PC.
Google introduces shoppable ads on YouTube
The company has introduced TrueView for Shopping, which aims to connect brands more directly with consumers.
Instagram high on inaugural Canadian ad rollout
The image-centric platform has rolled out its first advertising results, with Canadian Tire seeing an ad recall boost of 45%.
LG2, Cossette win Carte Blanche
An ad encouraging transit goers to run and a sign that changes drink reccos with the temperature took top prizes at this year’s edition of Astral OOH’s competition
Penguin chases YouTube digital celebrities
Searching for new material, Penguin Canada ties up with Blue Ant Media to seek out digital celebrities and their massive fan followings.
It’s Epic Meal Time for Taco Bell Canada
In a first-ever collaboration with a YouTube food channel, the Tex-Mex giant targets a millennial audience.
Corby names new MAOR
What the spirits distributor was looking for in its new media partner and why this Toronto-based agency fit the bill.
Juice Mobile makes push on 100% viewability for mobile
The move toward greater viewability follows a recent Google study indicating 83% of ads are seen on mobile, over 54% on desktop.
Ford Motors takes the top spot again: Media Monitors
The car company bought the most radio advertising in Toronto for the week of May 11 to 17.
Pattison Onestop launches Engage
Merging a little old with the new, the OOH company’s new product promotes interactivity between phones and ad boards.
Industry reaction to new Facebook launch
UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
