Sonya Fatah
CAB launches industry body for radio
Led by Sarah Garvie, the new organisation aims to grow the profile of the medium for advertisers.
OLG races to the land of vertical videos
The lottery co’s media agency worked with Juice Mobile to develop a vertical video unit for its latest campaign to draw Ontarians to its betting tracks.
The Shopping Channel goes OTT on Apple TV
The Rogers Media channel has developed an app aimed at giving consumers more ways to act on their intent to purchase.
Snapchat launches new program, highlights impact of vertical video
Days ahead of the 2016 Cannes Lions festival, the social media platform is working hard to cultivate advertisers.
COMB, OMAC announce new certification program
Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.
Maxus sends its employees packing (in a good way)
As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.
Advertising drops affect TC Media’s Q2
The Quebec-based company is expected to see gains in the second half of the year as revenues from new business kicks in.
Wattpad to push horror content into Turner pipeline
The Toronto-based company has tied up with the TV network to add spice and bring fans into its two-hour horror programming block.
Luc Tremblay takes on exec role at Cogeco
The former VP of sales for La Presse will now head digital strategy for the media company.
Defining the new Bravo
Tracey Pearce, Bell Media’s VP of programming, specialty and pay, on how the company is sharpening the channel’s focus.
Postmedia launches in-house programmatic desk
The publisher has introduced an RTB platform for access to its network, as well as a number of external sites.
The Flash wins the week: Numeris
The action series on CTV pulled in the most single-night viewers for the week of May 23 to 29.
Tom Peddie hangs up his boots
The Corus Entertainment CFO will be replaced by John Gossling.
Air Canada digi-targets potential U.S. expats
Tapping into anxiety around U.S. election, the airline launches a lighthearted digital and social campaign inviting Americans to give Canada try.
Upfronts 2016: Global diversifies weekly schedule
The Corus Entertainment channel is focusing on spinoffs and proven stars to keep Canadians tuning in for fall/winter 2016/2017.
