Sonya Fatah
Can media and marijuana go mainstream?
Agency entrepreneurs Derek and Terri Riedle are betting changing attitudes toward cannabis use have opened a new opportunity to target a previously untapped audience: the high-end weed connoisseur.
Environics Analytics buys Nielsen’s location and site solutions
The acquisition gives expands the Toronto-based co’s reach in the North American market for location-based services.
Postmedia buys more time with financial rejig
The publishing co is proposing a debt-for-ownership swap to inject much needed engine oil into its starving machine.
NextRadio sets footprint in Canada
The new streamer app, which relies on FM chip-enabled devices for activation, has the potential to reach one million Canadians.
Swipe this: The Body Shop fires up on Tinder
Aiming to build support for its reforestation program in Vietnam, beauty brand The Body Shop had added a colourful profile to the dating app.
TorStar’s David Holland announces retirement
The publishing company is taking the opportunity to cut costs at the highest level following the back-to-back departure of two of his top-level execs.
Conventional TV gains ground in 2015
Private conventional TV posted a 6% increase in airtime sales despite overall sector declines.
Havas Media wins global account for Swarovski
The crystal jewellery maker’s media account spans 35 countries, including Canada.
How Canadians listen to their favourite tunes: report
The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.
BBC grows its Canada presence
The British pubcaster is deepening its Canadian content development with plans to open a new office in Toronto.
Anne Martin-Vachon to head The Shopping Channel
The Quebec native has been hired to push the company’s multiplatform strategy, following the departure of its former president.
Brunico Communications acquires Achilles Media
Media in Canada‘s parent co has acquired the assets of Toronto-based Achilles, including operating rights to the Banff World Media Festival, the Digi Awards and nextMedia. (Brunico president and CEO Russell Goldstein pictured.)
Corus axes Global’s 16X9
Host Carolyn Jarvis will move to a new Global News investigative team, while its The Morning Show will also see changes.
Yellow Pages connects the heart, mind and tummy
As part of its first major consumer-facing effort, the company has launched a mobile-first campaign aimed at urban consumers across five Canadian markets.
Mobile delivers the best on-target rate: Nielsen
The measurement body’s digital ad ratings report shows how numbers shift by vertical and are impacted by campaign size and mode of delivery.
