Val Maloney
The content that connects with Canadians
New research from AOL Canada reports that Canadian women are more likely to use mobile devices for content consumption.
Spotted! Putting World Alzheimer’s Day on the radar for millennials
Engaging younger Canadians is the goal of The Purple Elephant, which staged a Union Station activation last week to get people sharing memories.
2016 Media Director of the Year: Harvey Carroll
The IPG Mediabrands Canada CEO realigned agencies and brought Media Experts into the fold, earning him the MDOY title.
Massively hires its first sales lead
Chris Faulds, formerly of Bell Media, is joining the chat bot company as messenger platforms increasingly open up to brands.
Why Two Oceans went from no campaigns to The Bachelorette Canada
After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.
Kelly Clark named global CEO at GroupM
The former North American lead takes over effective immediately.
City now available on Apple TV
The media co is testing mid-roll ads and integrated branded content spots on the new video app.
BBC’s Canadian digital presence drops Thursday
The media company has also announced its director of ad sales, who will be handling spots on the new site.
Team North America games top 1M at World Cup of Hockey
Rogers and Sportsnet are aiming to bring fans closer to the games with a multiplatform campaign.
What’s up with the World Cup of Hockey boards?
If you’ve noticed a new ad op during broadcasts, there’s no need to adjust your screen. The NHL is testing a digital layer during the tournament.
Kirstine Stewart’s next move
The former Twitter VP has landed at entertainment media company Diply.
Steve Maich expands role at Rogers Media
The publishing lead is also now SVP of digital content.
Bruce Neve named True Media president
The former Starcom MediaVest Canada CEO will helm Canadian operations for the independent agency.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
CBC/Radio-Canada to rep ad sales for Groupe Media TFO
The pubcaster’s team will be selling spots for the French-language media company’s digital and broadcast properties.
