Val Maloney
Crackle signs with Cue Digital Media
The deal marks the first ad representation deal for Canada in the market.
Golf Town gets experiential to target next gen
Company VP of marketing and e-commerce, Frederick Lecoq, on how the company engaged younger golf fans around its first sponsored athlete.
TimePlay poised to expand following funding boost
The company, which largely works with Cineplex, is set to expand into new verticals.
Snapchat gets more granular with ad placement
The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.
CTV releases fall premiere schedule
Star Trek, Big Bang Theory and Young Sheldon lead off the new shows next month.
Bell Media announces new entertainment show
Pop Life will premiere on CTV News this fall.
Digital, experiential a growing focus for TIFF partners in 2017
Acting director of corporate partnerships Reena Chohan on the sponsorship trends the organization is seeing heading into this year’s event.
Pattison Onestop expands office network
The OOH company has signed seven new deals in Alberta.
Rory Capern departs Twitter
The social media company is searching for a new managing director in Canada.
Lucky Charms goes digital to target millennials
The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.
Sortable dives into analytics with new launch
Company founder and CEO Christopher Reid on the launch, which allows publishers to unify reporting across ad partners.
The Globe and Mail to cease print delivery to Maritimes
Phillip Crawley, publisher and CEO, said the costs of delivering papers to the area no longer makes good business sense.
People Moves: Groupe V, Abacus and Sportsnet
A director jumps from Quebecor, a former NHL goalie steps behind the mic and more.
Brian Cooper brings sport sponsorship know-how to Ryerson
The CEO of the Dentsu Aegis agency has joined the university’s Ted Rogers School of Management as an executive in residence.
Spotted! Fancy Feast goes experiential to target foodies
The Purina brand targeted foodie cat owners in downtown Toronto with a pop-up that included human versions of its cat food.
