Val Maloney
OOH trends upwards to start 2016
Outdoor advertising was up 6% in the first quarter of this year, according to OMAC.
CBC unveils biggest-ever digital slate
The pubcaster has nine new digital shows coming to its online channels next season. (My 90-Year-Old Roommate pictured.)
Hotels.com and MEC sign on for Amazing Race Canada
The two new sponsors join three returning partners as the show prepares to launch its fourth season.
Ari Bluman of GroupM passes away
The agency’s chief digital officer for North America succumbed after a long battle with cancer.
Raptors post record-breaking ratings
The team’s long-weekend home game was watched by an average of 1.8 million viewers on TSN.
IIHF closes to over one million on TSN/RDS
Viewership to Team Canada’s games during the tournament were up 13% over last year overall.
New company makes DOOH programmatic
Launched by former Newad employees, Campsite is currently testing its self-serve platform with Cadreon and Zenith.
GroupM puts a stake down in Quebec market
Axel Dumont, president of GroupM Quebec, on his first months in a market he says is filled with missed opportunities.
CRTC calls skinny basic hearing
The regulator is calling TV providers to a hearing to discuss how basic TV packages have been implemented across the country.
How do your costs compare?
The Argedia Group has launched Ad Cost Checker, a tool that allows marketers, procurement and agencies to compare rates and costs.
Spotted! An X-Men-worthy photo op
20th Century Fox is taking to the streets of the GTA to get the word out about X-Men: Apocalypse.
Touche! wins Festival of Media gold
The Omnicom agency won four awards, including two golds, at the ceremony in Rome.
Does your ad match the platform?
Brainsights and thinktv partnered to discover how to achieve the highest attention levels.
CPAX reveals its biggest spenders
The exchange service has released the top buyer and brand rankings for the month of April.
Ads you’ll want to sleep through
The Dairy Farmers of Canada has launched a campaign targeting moments of the week when Canadians are most likely to be tired.
