Account Win
UM wins Waterloo Brewing
The IPG shop will be tasked with promoting Waterloo’s beer brands in an increasingly competitive craft beer market.
Sarah Ivey on why P&G’s new model spells opportunity
Splitting work between in-house and outside agencies may not be the scariest thing, says the Agents of Necessity top chief.
UB Media makes a major restobar expansion
The win adds high-end venues such as the Cabana Pool Lounge to its restaurant network, upping its demo targeting.
Group Nine Media partners with Cue to scale Canadian presence
The top social publisher in the U.S. aims to expand ad business north of the border via partnership with Cue.
MLSE picks Society Etc. for digital buying
Agency president Mike Sharma says the various brands come with very different mandates and priorities from sales to awareness.
Havas Media wins Reckitt Benckiser
The CPG giant is the latest in a series of wins for Havas.
How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
Noise wins programmatic business for Vega
The Vancouver-based digital agency will use first-party data to plan digital media for the nutrition brand.
Pizza Pizza picks Media Experts
The IPG shop will helm the brand’s media planning by offering data-driven solutions, while it evolves its identity on the creative side.
Desjardins picks Bleublancrouge as media, creative AOR
Bleublancrouge and its Humanise Collective take over for Lg2 and Touche! as part of a “marketing transformation.”
Toyota Canada picks Vision7, The&Partnership
The agencies are partnering again to create a bespoke agency for the automaker’s newly consolidated dealer assignment.
Tim Hortons moves to Horizon
The QSR will team up with Horizon Canada effective Jan. 1 after less than two years with UM.
Fuel, Cogeco ink partnership deal
The one-year partnership will see the Montreal-based rep house monetize and promote Cogeco’s digital properties in Toronto and Vancouver.
Surex Direct picks Innocean as media AOR
The online insurance brokerage brings on its first agency to handle search and programmatic display.
Omnicom lands Mercedes-Benz global media account
The move will see Omnicom Media Group in charge of the luxury auto brand’s global media planning and buying in over 40 markets worldwide.
