bigBangFeb182016

CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

quantico

ABC upfront 2016: a Notorious new Thursday, more family fare

Mindshare Canada’s Tonia Beale reports on the company’s presentation and new additions to its drama and comedy slate (Quantico pictured).

toniaBeale

NBC upfront 2016: Three comedies, no time grid

Mindshare Canada’s Tonia Beale (pictured) takes a critical look at NBC’s slate following a presentation where shows were introduced by categories, not time slots.

julieMcMillan

FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

Keith photo 2016

Don’t let new software topple your marketing stack

Envoke.com’s Keith Holloway details why a company’s entire marketing stack must be in sync with its overall strategic goals.

RobYoung

TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

JudyDaveyhs

Blog: All I want for Valentine’s Day

ACA’s Judy Davey lays out six ways the industry can win her heart – from a union of Shomi and Crave to ad-blocking restraints.

DeborahHall

Why technology showcases like CES matter to marketers

Deborah Hall, CEO of Dive Networks on the key trends from this year’s showcase, as well as why it has reached tipping-point status for the marketing community.

crystalBallShutterstock

Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

JudyDavey

Blog: Time to clean up the ad clutter

ACA’s Judy Davey offers marketers tips to improve the effectiveness of their media spend in the digital age.

margaretFB

NY Ad Week blog: The path to sustainable advertising

MiC publisher Mary Maddever on the quest for a kinder, gentler “Minority Report”-less future.

sheriMetcalfe

Blog: Media millennials, a modern relationship

Sheri Metcalfe, president of Jungle Media and CMDC Youth Ambassador chair shares her top tips for working with the next generation of media leaders.

RobYoung

Blog: Can you define Video on Demand?

Rob Young, SVP, director of insights and analytics, PHD on the complexities of understanding how VOD is being measured.

ianHewetson

Blog: Are you ready for the death of Flash?

Eyereturn Marketing’s Ian Hewetson says that, despite advance notice, many advertisers and agencies are scrambling to find alternatives for animated online ads.

Veronica Holmes 1

Op/Ed: What’s driving this ‘epic wave’ of media reviews?

Veronica Holmes, who was most recently director of digital at Zenith Optimedia, on what she believes is driving the spate of reviews in Canada.