RobYoung

Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

JudyDavey

Opinion: CRTC clearly offside with Super Bowl decision

With the NFL’s involvement in the simsub debate, Judy Davey of the ACA argues why the regulator’s move sets the industry up for a loss.

Chris Headshot

Blog: Introducing the technology agent

Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.

Krossing

Blog: Are media agencies evolving fast enough?

Kevin Krossing, SVP strategy, MediaCom on why media agencies that are tech-savvy and data-driven are the most relevant to the industry.

shaneCameron

Blog: Three reality checks for future-forward media planners

OMD’s Shane Cameron on why the industry needs to start putting everything it professes to know into action.

RobYoung

Blog: An erratic time for TV

PHD’s Rob Young sums up what’s causing trouble in the TV landscape.

News

Blog: A first-timer’s view of Cannes

Anne Stewart, president of Maxus Canada, on what she learned on her first trip to the festival, and why the world will be more creative again next week.

mediaYoungLions

Blog: You oughta meet these Young Lions

Lauren Richards, CEO at Pollin8, on why the media industry could use more of what Young Lions winners Celia Gibb and Megan Metzak have got.

KarineCourtemanche

Blog: Cannes – the revenge of media

Karine Courtemanche, president at Touche on the transformation that has happened along the Croisette, and an app to help festival-goers get a cocktail.

RyanVanDongen

Blog: 2D storytelling is so 2014

Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.

davidWright

Blog: Moneyball for marketers

David Wright, analytics manager at IPG Mediabrands, on the oft-misunderstood world of econometrics and how it can optimize campaign planning.

julianMossanen

Programmatic: the next frontier

Julian Mossanen, regional VP at Rubicon, on why programmatic spending is only starting to heat up.

programmatic TV, Toronto, Exchange Lab

Blog: The future of TV is programmatic tech

Exchange Lab’s Nikki Hawke on the current barriers to programmatic TV, and why the industry needs to move forward in order to avoid playing catch-up on the platform.

Inese-Korbs-2010-300x199

2015 Upfronts: Back to the future

IPG Mediabrands Canada SVP Inese Korbs returns to the NYC upfronts after several years away. She finds the game is the same… so much so that even The X-Files is back.

Victoria Morris, Mindshare Canada

Upfronts 2015: CW knows what millennials want

Victoria Morris, director of trading at Mindshare Canada, on the CW’s short and sweet new slate and savvy digital strategy.