Mobile
Canadians’ media minutes on the decline: study
Mobile is growing consistently, according to Zenith, but it can’t make up for dips in other media.
ICYMI: Facebook focuses on privacy, Instagram adds muting
Plus, Global News Radio will bring in a new roster of co-hosts next week.
Ford delves into AR with a Snapchat tour
The campaign, featuring Ford’s EcoSport, is running in Canada for users of the Snapchat AR Lens.
Spotted! Bumble event brings app users together in Toronto
Bumble Hive featured a series of activations and panel discussions for over 1,500 people in Toronto.
Snapchat switches story ads to programmatic model
The new options will allow targeted buys, rather than national takeovers.
Ad business gives theScore a healthy quarter
The media company is still facing challenges for growth in the Android market.
SnackableTV to launch interactive comedy series
Jokeoff is a bracket-style elimination series that sees comedians compete for best gag.
MLSE partners with Waze to improve its app experience
The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).
Snapchat expands its targeting capabilities
New features allow advertisers to serve ads based on users’ current locations.
Oath dives into header bidding-style app auctions
One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.
Google AdMob’s beta avoids the waterfall
The in-app ad platform tries a header-bidding-like approach to programmatic.
Facebook Lite goes live in Canada
Despite the stripped-down interface, advertisers can still integrate.
Reddit to offer native promoted posts in-app
The “front page of the internet” gives brands more access to a highly engaged part of its audience.
Apple looks back to mag business with Texture deal
Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”
Canada’s mobile-only market is small but growing: study
Desktop-only users still reign over mobile-only users.
