Mobile
Secret Location partners with NYT on VR
The company’s new VR tool enables content creators like the Times to publish and disseminate virtual reality content across all VR distribution platforms.
Leon’s targets millennials with new influencer-led campaign
The retailer has expanded its content marketing program with a print edition and experiential blogger event.
Rogers Media signs with SlimCut
The media co has partnered with the outstream video solutions company.
Bell Media rolls out new digital ad products
The media co has introduced new retargeting and audience extension products online.
Onward: What’s the advertising future of Twitter?
For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?
The Grey Cup gets creative with OOH
Promotion for this year’s CFL championship have kicked into high gear, with an emphasis on attracting general sports fans by tying into Toronto landmarks on social media.
Brad Furtney joins Juice Mobile as sales VP
The former Twitter agency lead is tasked with growing the company’s presence.
Waze ups its ad offerings in Canada
The traffic app will give advertisers three new calls to action to reach users in the context of their drives.
Scotiabank’s successful social media experiment
How the financial co beat its paid social media benchmarks with an employee sharing program during the World Cup of Hockey.
Facebook mobile revenue to hit $30 billion next year: study
New research by eMarketer predicts that 54% of the social media co’s ad revenue will come from outside the U.S. next year.
Internet use will be 75% mobile in 2017: report
New research from Zenith predicts mobile ad spend will overtake desktop next year, but will continue to lag behind consumer use.
New platform makes social media charitable
Talking with the co-founders of Pixhug, a platform that pairs charities and sponsors together to raise funds.
Nielsen partners with Pathmatics for enhanced digital ad tracking
The measurement company has partnered with Pathmatics to map out the direct routes ads are sold through.
Twitter to cut 9% of global workforce
Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.
Freckle signs attribution deal with AirPush
CEO Neil Sweeney says there’s an opportunity in the market as publishers start looking at their data strategies in the hunt for new revenue models
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
