Mobile
Yellow Pages snaps up Juice Mobile
The online publisher has acquired the mobile-focused ad-tech co to benefit from its programmatic platforms as its digital revenue grows.
Ford signs on for Canada’s ‘First View’
The car company used its first-mover status with the social media co to promote its F-150 Raptor on the new ad unit.
Lindt changes its Easter strategy
The chocolate-maker is aiming to create an iconic character out of its gold bunny with the launch of an interactive storybook app.
Sales changes at La Presse
VP of marketing Michel Gagnon is promoted to a new revenue-facing role at the media company.
Vubble’s branded video playlists
CEO Tessa Sproule on the clients that have signed on to the new service, which places curated playlists on their websites.
Yahoo gives birth to e-sports space
The online company is expanding its reach to the millennial demo by adding a site dedicated to gaming communities, focusing on five games with its launch.
U.S. social media firm expands into Canada
Karim Kanji has joined as the Canadian lead of iNvolved Media.
Conde Nast chooses French-language digital rep
Montreal-based Fuel Digital Media has added titles including Vogue.fr and VanityFair.fr to its network.
Danone’s new drink targets health-conscious women
The brand’s new drink adds to its Activa range and targets busy women who are on the go.
B.C. Honda Dealers launch campaign for new reality
The dealer association is live with 360-degree online videos aiming to target the dropping group of test drivers.
How brands are reaching consumers
Cross-screen video ads continue to grow, with mobile included in most campaign mixes, according to a Videology report on the Canadian market.
Quebecor gives advertisers more targeted options
The media co has partnered with Dialekta so clients can use real-time data to serve relevant ads to users of its digital network.
Kotex adapts French program for MTV
The brand has extended its program with Bell Media to bring its “Save the Undies” campaign to English Canadians.
Click-through rates still a thing
Research from the ACA and Nielsen shows that marketers are still using the metric despite its inability to measure campaign success.
AOL expands ad formats
The online publisher has also hired Mark Connon in the newly created role of global chief mobile officer.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
