Mobile
Yahoo launches native ad unit extension
The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.
Declining print ad sales hit Torstar’s Q1
The company’s segmented revenue was down nearly 23% from the same period last year.
New app targets parents on the go
Today’s Parent is going mobile-first with the launch of a new app targeting millennial parents.
Jake Norman moving to Facebook
The Mindshare Canada president and CSO is joining the social media company as its head of agency development.
Elle Canada’s video plan
The TVA Group-owned magazine is on the hunt for a beauty vlogger, with opportunities open for brands to get involved in the videos.
Spotify creates soundtracks for the city
The music streaming site’s new Canadian campaign focuses on localized playlists for areas of Calgary, Montreal, Toronto and Vancouver.
CBC/Radio-Canada unveils its Pan Am Games plan
The pubcaster will broadcast over 750 hours of coverage of the Pan Am and Parapan Am Games this summer.
A Canadian POV on the US NewFronts
Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.
Globe and Mail has highest circulation in Canada: AAM
The paper had the highest average circulation for the past six months, with La Presse reported as having the most digital editions.
New app closes the ad-consumer gap
Adease Media Intelligence has launched Scenetag, a new app that allows brands to connect with consumers through radio and TV ads.
Addictive Mobility launches EngageFront
The in-app mobile advertising platform has rolled out a new self-serve ad buying technology.
New app bakes brand integrations into the recipe
U.K.-based shopping app Whisk has partnered with Allrecipes in the province, allowing for brand integrations into the shopping list generator.
BBC Worldwide ramps up original content in Canada
Sandra Mackechnie has joined as VP of digital ad sales, as the media co begins to bolster its Canadian presence.
Postmedia brings new native network to market
SVP Yuri Machado on the launch of Postmedia Content Solutions, which the media co developed with Polar Mobile Group.
The Kit to launch free Toronto ‘pop-up’ magazine
In addition to the brand extension, the fashion and beauty publication has hired Laura deCarufel as its new editor-in-chief.
