Mobile
It’s confirmed: Amazon to buy Twitch for $970M in cash
The e-commerce company has swooped in to acquire the streaming platform for gamers that in the spring was rumored to be going to Google.
Rogers and Shaw take on Netflix with launch
The two media companies have announced Shomi, a subscription-based VOD service.
Performance Content Group wins federal funding
Details from the company’s CFO Jake Neiman on what it plans to do with the money from the National Research Council of Canada.
Streaming up in the air with Air Transat
The airliner is aiming for a different content approach at 30,000 ft with shows like its own Basecamp travel show now being available during flights.
Telus gives it away in Vancouver
The mobile phone company has partnered with Lamar Advertising to make free Wi-Fi available for transit-goers on three popular routes in the city.
BroadbandTV extends NBA agreement
Founder and CEO Shahrzad Rafati says the Vancouver-based tech company will now also assist the NBA’s official YouTube channel.
Former CBC director aims to shake-up digital media with launch
Tessa Sproule (pictured) and fellow ex-CBC staffer Katie MacGuire on Vubble, their upcoming service that aims to alter the way people get short-form video online.
Going digital for back-to-school: MiC Tour
From image recognition to augmented reality, M2’s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.
Elle Canada and Hudson’s Bay partner for test project
The TC Media magazine has teamed with the retailer for a first for both brands, creating a set of five videos that allow viewers to shop from the spots.
The Verdict: Promo on the go for Mad Jack
Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.
Juice Mobile rethinks the flyer
The company has launched a mobile flyer unit with Calgary Co-op that updates the deals shown based on where the user is viewing the content.
Rogers’ Next Issue marketing push paying off
Steve Maich, SVP of publishing at Rogers on how Next Issue Canada is trending to date, and where he sees it going in 2014.
Billy Bishop’s OOH facelift
How the Toronto Port Authority’s airport is connecting a new network of screens with a mobile app, both going online in early 2015.
Pick your Platform: Brock Leeson dispels messaging myths
From sexting and Snapchat to opportunities for brands, Jungle Media’s group media manager with five things to know about working with messaging apps.
The Globe uploads an Android app
The national newspaper is delivering a curated experience to readers and advertisers on a new app exclusive to Android tablet users.
