News
Studio Ramsay takes minority stake in HexClad
The new investment comprises a combination of cash and media commitments.
Royal Canadian Mint celebrates L.M. Montgomery with new coin
This year marks the 150th birthday of the Anne of Green Gables author.
Corus to cut workforce by 25% in business right-sizing plan
Co-CEO John Gossling confirmed the layoffs, as well as radio and TV channel cuts, in a call with investors on the company’s Q3 performance.
Vistar Media launches Vistar Verify in Canada
The program helps advertisers evaluate inventory quality in the programmatic OOH marketplace.
Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
Hotspex and RainBarrel partner to launch EthoSense
The new Canadian market segmentation solution provides insights beyond demos and behaviourial data.
Ombudsman urges Ontario gov’s OOH ads to be bilingual
A report by French Language Services Commissioner found the majority of messages in public spaces were in English only.
Tim Hortons musical picked up by Crave
Bell Media Studios has produced a filmed version of the Toronto stage production.
Experiential shop Thinkingbox names first COO
Corey Hankey is stepping into the newly created role.
A&W partners with Budweiser for baseball season
The association builds on the increasing popularity of non-alcoholic drinks in the country.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
Tangerine Bank emphasizes achievable goals with Pinterest Trends
The bilingual campaign targets consumers searching for financial advice to help them reach small and large money milestones.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
Following Wildfire ad campaign launches with broad media support
Partners supporting the campaign include Bell Media, CBC, PostMedia, and Spotify.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
