Out Of Home
World Out of Home Organization releases new measurement guidelines
Building on standards first released in 2009, the document provides best practices to
Spotted! Philly’s singing stairway to heaven
The Kraft Heinz brand takes a typical staircase wrap and turns it into an interactive experience.
Vistar adds reach and frequency metrics to its DSP
The DOOH platform will also make the data available to demand platforms integrated with its SSP and publish its methodology for open-source use.
Spotted! Canada Goose turns old fabric into art and OOH
Upcycled materials were used in the latest execution in the brand’s “Humanature” CSR platform.
Broadsign rebrands DSP and expands to new markets
The platform previously known as Campsite has a new name and new customers in the U.S. and Australia.
Hivestack makes its OOH inventory available on Yahoo’s DSP
The programmatic company is giving advertisers another omnichannel platform through which they can access its network of digital screens.
Talon Outdoor joins COMMB to grow Canadian presence
The OOH specialist agency plans to use COMMB’s capabilities to extend its U.S. work north of the border.
Cineplex reports big boost in revenue after theatres reopen
The company’s media division grew revenue by 71.3%, driven largely by in-theatre advertising.
Allvision hires a new head of sales for Canada
Maria Girimonte will work with the DOOH company to optimize its strategy for agency and client partners.
Spotted! The biggest prize in hockey gets even bigger
Sportsnet is reaching Maple Leafs fans coming to and from Union Station with a giant version of the Stanley Cup.
Captivate adds QR codes to make DOOH more shoppable
The partnership with ACTV8me also aims to add more measurability and prove media attribution ads on the network.
Hivestack brings DOOH to Xandr’s buying platform
The video-focused Invest DSP can now access Hivestack’s inventory of programmatic screens.
Spotted! Portable screens keep fans engaged at Jurassic Park
Big Digital’s interactive “ROLOs” were used for contextual ads and contest opportunities outside of Raptors playoff games.
Astral Out-of-Home to build presence at Montreal-Trudeau Airport
A new long-term deal includes investment in what is described as modernized, innovative ad products.
Vistar makes dynamic creative available across DOOH
Advertisers will be able to activate dynamic creative campaigns at scale across the full DOOH ecosystem.
