Out Of Home
Kijiji adds hyper-local focus to national Autos campaign
Ten months into the launch of the vertical, the e-commerce site is zeroing in on communities, both geographical and interest-based.
SickKids revisits an old media plan in a new way
OMD looked at insights all the way back to the first year of the VS campaign to build a unique Twitter and YouTube strategy.
J.P. Wiser’s goes national to ask, ‘drinks soon?’
The campaign aims to inspire folks to connect more often with out-of-home, dynamic ad insertion, and a special manifesto to help keep your word.
Leon’s brings fans ‘couchside’ for the Raptors
The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.
Spotted! The City of Toronto burns a message into our minds
The OOH ad brings a powerful message close to home.
West End Phoenix goes for broader awareness with OOH buy
The local community paper is aiming to build its brand as a trustworthy source in an age of waning trust in Canadian media.
Chameleon and FrontRunner strike mobile data partnership
With mobile polygon technology, FrontRunner can now offer clients mobile location-based data.
Is OOH still relevant?
A panel discussion during The Ad Club’s OOH Day finds the medium is embarking on a period of growth, as digitization forces the industry to redefine itself.
Cirque du Soleil, Quebecor win big at 2019 Ad Club OOH Day
Branded Cities’ Ari Zagury and Amplifi’s Samantha Garner also took home individual honours.
FrontRunner Technologies turns up the volume on DOOH
Partnering with Derooted Immersive, the company uses binaural audio to bring an experiential offering to DOOH.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
MD Financial takes its message mass
The financial services company, which targets physicians, brought its brand to the masses to go mainstream.
The Globe launches new national brand platform
‘Report on Business Magazine’ also gets a refresh with sleeker design and content more focused on strategy and executive leadership.
Corus ups the spend for a bigger, broader fall campaign
Heavily driven by data, the campaign runs into December with social, digital presence and partnerships with Amazon, Miss Fresh.
Italian tourism campaign shifts from B2B to B2C
Brand Grow has expanded the Tourism Board’s buy to OOH and digital, while still incorporating print to attract affluent lifestyle travellers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
