Out Of Home
Captivate sees spending shift as it celebrates 20th anniversary
SVP of advertising and Canadian GM, Barb Huggett, talks about the company’s plans for its milestone year.
Vistar Media opens Canadian outpost
The tech company, which connects consumer location data with digital OOH advertising, has opened its first international office and hired Scott Mitchell as the Canadian sales director.
OMAC announces $24 million in donated OOH space
Organization president Rosanne Caron tells MiC why it started measuring donated ad space, and what organizations have seen an increase in prevalence this year.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
Food Network Canada leans into out of home
The specialty network’s mass reach strategy will incorporate more outdoor advertising as it markets the network as a whole rather than individual shows.
Spotted! The BC Dairy Association launches an escape room
The association is inviting Vancouverites to escape adulthood with its new activation.
Spotted! Warner Bros. Canada creeps out commuters
Poor Georgie floats for It’s new a street level promotion in Toronto.
Sportsnet spends on digital to engage millennials
The sports media company is going wider with its latest external campaign, adding out-of-home in six Canadian markets and targeting younger viewers with online ads and video.
TimePlay poised to expand following funding boost
The company, which largely works with Cineplex, is set to expand into new verticals.
Pattison Onestop expands office network
The OOH company has signed seven new deals in Alberta.
Clear Channel acquired by Branded Cities Network
President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.
Black aims for engagement with DOOH tool
Facial recognition and eye tracking tech at Billy Bishop Airport’s passenger tunnel quantifies engagement on video versus static advertising.
Media City partners with WTR Media
The OOH company has hired the sales partner to represent its boards in Alberta, Saskatchewan and Manitoba.
Active International goes digital for first Canadian campaign
The company has expanded its focus to reach more marketers and is doing so through targeted digital as well as mass reach OOH.
Astral takes off at Pearson
The new digital billboards will target travellers on their ways into and out of the city, with an estimated 800,000 daily impressions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
