Out Of Home
Spotted! Disney walks the plank at Toronto’s Harbourfront
In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.
Media City eyes expansion with new sales director
The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.
Campsite joins forces with Pattison OneStop
The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.
Spotted! President’s Choice gathers for a feast in Montreal
The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.
Spotted! Car2Go uses scarce OOH inventory to its advantage
When the brand was having difficulty securing OOH space in Vancouver, it took the opportunity for a more experiential approach.
TimePlay to take its games outside the theatre
The interactive platform is introducing a new advertising option and expanding into the U.S.
From Stimulant: Celebrating OOH creativity
The latest edition of Australia’s Open series has been released, highlighting work from Zulu Alpha Kilo, Taxi and Grip.
Spotted! A magical transit shelter
Lg2 has created an OOH twist on a classic card trick to promote the Festival de Magie de Quebec.
Spotted! Canadian Tire takes to the skies to reintroduce paint line
After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.
Pattison Onestop signs content deal with Global News
Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.
Growth in Canadian ad spend to slow across most media: study
In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.
TVA ramps up its hockey campaign to build playoff anticipation
Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.
Campsite opens programmatic OOH exchange
The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.
OMAC introduces new OOH awards
The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.
Twitter Canada takes its message out of home
Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
