Le Devoir, GCM partner for national sales
Groupe Capitales Médias aims to increase the publication’s visibility among agencies and brands across Canada.
Torstar trims costs to offset ad declines
Full-time staff will see a reduction to their travel, freelance and periodical budgets, and internships are ending.
Yellow Pages records lower digital and print revenues
The quarter and the fiscal year saw declines across the board, but CEO David Eckert says the company’s recent layoffs will help stabilize things.
Pierre Marcoux named president of TC Media
The journalist-turned-media exec says the company is looking to grow its market share, and is still eyeing possible acquisitions.
Digital growth slow for newspapers and magazines: study
For many newspapers, modest digital gains can’t offset losses in print readers.
Rogers Media revenues drop 4% in Q4
Revenues decreased to $526 million from $550 million a year ago, largely due to a shorter Toronto Blue Jays playoff run.
TC bolsters trade pubs with Contech acquisition
As the media co. makes large-scale exits from consumer pubs, it’s turning to niche products to drive new revenue.
Elle Canada, Elle Quebec launch new retail strategy
Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.
Yellow Pages cutting 500 jobs
The digital media company is trying to reduce costs as it seeks to stabilize its customer base.
Dentsu Aegis dials back ad spending projections
The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.
Postmedia Q1 revenue declines 10.3%
Digital revenues are up again, but cost containment remains a priority.
Escapism Toronto to launch this spring
The makers of the free print publication Foodism have met all sales targets for its first year in print. Now, they’re hoping to strike gold again.
John Boynton finalizes Torstar’s new exec team
Anna Marie Menezes’ new customer lifecycle position caps a year of change in the media company’s corner offices.
Employee buy-out sparks hope for local newspapers
Ad sales are not expected to rise, but staff predict a nimbler operation with fewer overhead costs can double-down on local coverage and advertiser relevance.
MIAs 2017 winners revealed
Budweiser’s Red Light takes the top prize for AB InBev, UM, Anomaly, Ansible, Mubaloo and Rogers Media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
