Radio
McDonald’s buys big in Toronto and Montreal: Media Monitors
The QSR and government categories also dominate the airwaves in the two markets.
ICYMI: Bell introduces new format for TSN stations
Plus, Netflix wants a Canadian office and Mediapro adds more tournaments to its soccer streamer.
Bell Media pulls sports format off of three TSN radio stations
Following weeks of job cuts, stations in Vancouver and Winnipeg will move to new formats on Friday, with 1150 Hamilton already transitioned to a new BNN Bloomberg affiliate.
Governments take top spots once again: Media Monitors
The Government of Ontario, in particular, amped up its ad plays.
Podcast investment may not be about performance-based ROI
Whether through an ad buy or a brand creating their own, the medium is more about long-term engagement.
Pattison partners with Triton to scale its podcast and streaming business
The partnership will allow Pattison to better manage, monetize and measure its digital audio content.
Bell Media shutters CJAD newsroom
The Montreal radio station’s remaining news staff have been laid off, with local coverage to be provided by CTV reporters.
Provincial governments boost their radio buys: Media Monitors
Pushes informing the public about lockdowns and safety measures topped the airwaves in both Toronto and Montreal.
Which sectors rode the radio airwaves during COVID?
NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.
Canadian ad spend could be among the fastest-growing globally
Dentsu’s forecast for 2021 shows big recovery could be on the horizon, but it is highly dependant on vaccines and major events.
Volkswagen takes top spot in Toronto: Media Monitors
The automaker is one of several that kicked up its radio buys last week.
The ups and downs of radio listening in 2020
According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.
Second round of layoffs hits Bell Media
The head of Discovery Canada, the sales lead for Western Canada and the head of podcasting strategy are among the departures.
Government ads dominate radio airwaves: Media Monitors
Ongoing reminders to stay safe out-played ads from meal kit, financial and media brands.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
