Radio
Toyota tops the charts: Media Monitors
Although the Auto Show wrapped up last week, the automotive category still dominated radio buying.
CHFI embarks on biggest media spend in 60 years
The Toronto radio station has launched its biggest campaign ever, with multiplatform ads running through to late November.
Why Corus wants to get back to ‘edgy’ with The Edge
The B Team premiered this week, as the station looks to find its footing with a voice that is edgy, not alienating, for audiences and advertisers.
Auto dominates radio buying in Toronto: Media Monitors
In Montreal, however, CTV was back on top as the biggest buyer in radio.
Auto show spends big: Media Monitors
Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.
Sunwing continues to fly high: Media Monitors
Travel services continue to spend big and dominate in both Toronto and Montreal.
Stingray revenues jump 15% in Q3
Canadian revenues accounted for more than 70% of total revenue.
Sunwing flies back up the charts: Media Monitors
The Ontario Medical Association spends in Toronto while Sunwing increases its presence in both markets.
The strategy behind Stingray’s latest acquisition
The acquisition of insights company Chatter will allow Stingray to bolster its media solutions portfolio, on top of more standard advertising.
Loblaw scores the top spot: Media Monitors
The Montreal International Auto Show continues to spend making amusements and events the top of the buying category.
Sunwing stays on top: Media Monitors
The Canadian tour operator spent big in Toronto, but CTV took over the top spot in Montreal.
Sunwing flies to the top: Media Monitors
The Canadian tour operator spent big in both Toronto and Montreal landing top-buying categories in both cities.
Growing TV ad revenue offsets radio declines at Corus
Television revenue hit $430 million for the first quarter of 2020, while merchandising and distribution revenue was also on the rise.
Sleep Country Canada hits top spot: Media Monitors
In Montreal, Pharmaprix spends big to rise to the top while CTV steadies the top-five.
CAA spends big: Media Monitors
Financial and auto industries dominate Toronto airwaves and a fresh top-three in Montreal sees content players, pharmacy in the mix.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
