Radio
Inside Shopify’s first mass media buy
CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.
BMO takes Toronto and Montreal: Media Monitors
Financial services were the top buying category in Toronto, but autos reigned supreme in Montreal.
Stingray shifts its monetization model
Ryan Fuss gives a peek into the company’s advertising ambitions.
RBC buys on top: Media Monitors
The financial institution knocked the top players out in both Montreal and Toronto.
OLG knocked out of the top spot: Media Monitors
The Honda Dealers Association purchased more than 1,700 spots in the Toronto market.
Another big buy for OLG: Media Monitors
CTV also stayed on top in Montreal.
TSN 1040 revamps radio lineup
As its main market competition Sportsnet 650 gains ground, the Bell Media-owned station is changing things up to stay ahead of trends.
OLG, CTV stay on top: Media Monitors
BMO also held the top spot in both major cities, while Volkswagen made a newb uy.
OLG at the top again: Media Monitors
CTV also held the top spot in Montreal.
Sportsnet Radio adds a new morning host
Format director Dave Cadeau says the station is aiming for inclusivity and to make all fans, even casual ones, feel included.
Christmas music radio strategies pay off: Numeris PPM
CHFI in Toronto and QMFM in Vancouver took over the top spots in their respective markets, making big gains with female audiences.
OLG stays on top: Media Monitors
The commission made up more than 80% of the Lotto category’s total buy.
Global refreshes AM640 lineup
The news and talk radio station gets a new schedule as ratings rise against competition.
Pattison rebrands Calgary station
Today Radio has added retro hits to further engage adults in the 25 to 44 group.
OLG hits a three-peat: Media Monitors
Despite the lottery commission’s big buy, car brands were the largest category overall in Toronto.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
