Radio
Hudson’s Bay, CTV take top spots: Media Monitors
While financial services dominated Toronto’s top category for another week, the auto sector was #1 in Montreal.
Virgin Mobile, CTV take the top: Media Monitors
The mobile service provider barely edged out second-place finisher Lowe’s.
Stingray eyes awareness play with radio acquisition
The $506 million transaction includes 101 new radio licenses and is Stingray’s first foray into the radio broadcast world.
Ford, CTV take top spots: Media Monitors
Auto dealers remained the biggest category in both the Toronto and Montreal markets.
Radio’s share of ad spend increasing slightly: report
Plus, Warc suggests digital audio ads could be more effective than video pre-roll.
Hudson’s Bay, CTV take the top: Media Monitors
Auto dealers were still the biggest category buyers in both Toronto and Montreal.
Audio ads come to 8tracks in Canada
A partnership with LeanStream will bring a new format to the music streamer in the market.
Media revenue up 12% for Rogers in Q1
While advertising played its part, the main driver in the revenue increase was higher distribution to the Blue Jays.
TLN launches new “Colour Your Life” campaign
The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.
BMW drives to the top in Toronto: Media Monitors
In Montreal, CTV held onto the top spot.
iHeartRadio partners with the Boots and Hearts fest
Boots and Hearts Radio will feature country music favourites performing at the August festival.
Sportsnet, TSN announce Raptors playoff details
The Raps recently set record viewership numbers on Sportsnet for one of its regular season games.
Bell Media experiments with audio on Google Home
VP of digital Barbara Escoto says using voice tech is part of the company’s efforts to reach its audience in more contexts.
Ford holds onto top spot: Media Monitors
CTV held onto the top ad buying spot in the Montreal market
Corus posts mostly flat revenue, profit in Q2 financials
TV advertising revenue decreased year-over-year, but radio dollars saw an increase.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
