Radio
BMO rises to the top: Media Monitors
In Montreal, a number of new advertisers made their way to the charts.
Rogers stays on top in Toronto: Media Monitors
Meanwhile, Casino Montreal was the top buyer in Montreal.
Rogers stays on top: Media Monitors
The telco increased its media buy and its hold on the Toronto market, while Educ’alcool knocked CTV out of the top spot in Montreal.
Rogers buys the top: Media Monitors
The communications and media company bought more than double the spots of the next-most prolific advertiser in Toronto.
Can you guess how much radio we listen to?
An Ipsos study shows industry types can underestimate Canadians’ appetite for traditional media.
Ford cruises to the top: Media Monitors
Dealer associations and local dealers were the most prolific category buyers in Toronto.
Sunwing stays on top: Media Monitors
Meanwhile, Bell Media’s CTV maintained its streak as the top buyer in Montreal.
Rogers testing dynamic ad insertion for digital audio
The company will use first- and third-party data for ads that it says will be better tailored and targeted to audiences.
Clear Sky Radio sells southern Alberta station
Rogers “doubles down” south of Calgary by acquiring a classic hits FM station.
Sunwing stays on top: Media Monitors
As the temperature fluctuates dramatically, travel services are dominating the Toronto market.
Dentsu Aegis dials back ad spending projections
The agency’s ad spend report downgrades Canada’s projections, showing no expected growth for 2017 at all.
Corus posts revenue, profit declines in Q1 financials
Slight overall gains in its kids content business and radio advertising were offset by sharper declines in TV ad revenues.
Sunwing returns to the top: Media Monitors
Meanwhile, in Montreal, CTV continued to reign as the most prolific radio buyer.
CRTC launches survey into content consumption
As the commission embarks on a quest to determine the future of Canada’s content distribution system, it’s asking Canadians why they watch content the way they do.
The uncertain future of Amazon Echo ads
Media agencies are readying themselves for ads on Alexa despite Amazon’s denials. But one expert advises caution.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
