Research
The Good Doctor grows its audience: Numeris
Medical dramas were on top, with Grey’s closely following The Good Doctor.
How biddable inventory matches up with ad spend (study)
MiQ’s latest study looks at availability of inventory and spend across video, display and audio programmatic.
Tims takes Toronto and Montreal: Media Monitors
The QSR also says it’s leaning into radio and digital to get the message out regarding changes to its Roll Up The Rim promotion.
Advanced TV products drive buoyancy in Canada
Overall, the agency predicts a 3.9% increase in Canada’s advertising market next year.
Holiday music works in some markets, but talk tops Toronto: PPM
Bray & Partners’ David Bray takes a look at the shake-ups and shifts in the five radio PPM markets.
OMD tops RECMA’s Canadian rankings
Omnicom is the highest group in Canada, followed by IPG Mediabrands.
The Good Doctor back on top: Numeris
The medial drama has grown its average audience to 2.41 million viewers.
SVOD subscriptions surpass paid TV for the first time
However, there is overlap – nearly three-quarters of Canadians who pay for TV also subscribe to an SVOD.
The duopoly grows, but TV will return to growth: report
Traditional media combined will grow by 1.5%, its biggest lift since 2011.
The Good Doctor back on top: Numeris
Across the country, the hospital drama returns to the top of the charts along with the 40th season premiere of ‘Survivor.’
How digital shifts will affect the Olympics
A new study by MIQ shows that there’s a strong digital appetite for the Olympics, but CPMs are also on the rise.
Auto dominates radio buying in Toronto: Media Monitors
In Montreal, however, CTV was back on top as the biggest buyer in radio.
The Oscars take the top spot: Numeris
The 92nd Academy Awards topped markets across the country with an AMA of 4.8 million.
Auto show spends big: Media Monitors
Sunwing falls from the top spot in Toronto while Bell and CTV maintain the Montreal market.
TikTok is on the rise in Canada, but penetration is still low
The short-form video app still has less penetration than niche platforms like Twitch and Tumblr.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
