Sponsorship
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
Playtika teams up with Habs for first Canadian sponsorship
The global gaming co. bets on deal with storied NHL team to grow its presence in Canada.
Three returns, four new signings for Top Chef sponsors
A new appliance maker, beer brand and foundation will join the fold.
Canadian Premier League pairs with Nike
The global brand will serve as the official footwear and equipment provider for the league.
John Frieda extends ET Canada partnership
Cheryl Hickey will now serve as a brand ambassador for the hair care brand.
Wendy’s returns, six more join as sponsors for Big Brother
Leon’s will take over from The Brick as the grand prize furniture sponsor.
Food Network announces sponsors for Fire Masters
The new Canadian original will pit amateur chefs against culinary celebrities.
Volkswagen signs as CPL founding partner
The deal includes official jersey sponsorship, and opportunities to activate at every game.
Kijiji taps Raptors, TV for national Autos campaign
The e-commerce site has launched a new standalone branded platform, and is going mass to promote it.
TSN ushers in new sponsors for Curling Skins
While local advertisers will play a part, national brands such as Kubota and Meridian Manufacturing have also stepped into the game.
Matthew Logue to step down as MKTG president
After 10 years with the agency that has been acquired, quadrupled in size and brokered major deals, Logue says it’s time to move on.
RBC returns to the training ground
This year’s program will include more tour stops and a final competition in Calgary, allowing for more potential content.
Inside Meridian’s $30 million naming deal
The venue currently known as the Sony Centre will soon have a new name.
Uber, Uber Eats, pair with MLSE
For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.
Marcangelo signs first sponsorship deal with TLN
The partnership is designed for broad appeal as the brand looks to reach more than just Gen X and young boomers.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
