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MiC’s nice list: Best of 2012
The editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
Chevrolet Dealers buy big: Media Monitors
The dealership association bought the most airtime in Toronto, while Bell Bundle stays tops in Montreal for the week of Dec. 10 to 16.
Academy unveils star-studded partnerships
The Academy of Canadian Cinema and Television has teamed with Manulife Financial, Astral Media and Corus Entertainment, among others, to usher in the inaugural Canadian Screen Week.
2012 year in review: Sunni Boot
The ZenithOptimedia Canada CEO on her favourite creative of the year, and thoughts on where the media industry is headed in 2013.
The end of the world as we know it: MiC’s Global Tour
UM’s Shelley Smit and Jungle Media’s Brooke Leland weigh in on the ways that brands such as Jell-O and Lynx have used the impending apocalypse to reach consumers.
Weddingbells unveils new website
The magazine’s digital portal, targeted at brides aged 25 to 34, has a new look that’s focused more on visual content.
Shaw, Scripps grow partnership
The deal sees the broadcaster become the exclusive sales agent for Scripps’ online brands, such as Foodnetwork.com and HGTV.com.
How Rogers Media grew its audience in fall 2012
Network programming boss Malcolm Dunlop on how Citytv finished the season up 17% year-on-year in the 25 to 54 demo and with a 5.7% audience share in English TV.
2012 year in review: OMD
Cathy Collier and Shane Cameron on the best campaigns and biggest innovations in media, as well as trends in the industry.
Skate Canada takes to the ice with new partners
The sports association has teamed with Canadian Tire, which will become the title sponsor of the national figure skating championships, as well as Mark’s and L’Equipeur.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Spotted! Air Canada Rouge gets its wings
The airline announced its new leisure brand with an experiential activation in Yonge-Dundas Square.
Jolly St. MiC: GTAA spreads the holiday cheer
The transit authority has expanded its Twitter-based caroling to include international flights arriving and departing from Toronto’s Pearson International Airport.
Cirque du Soleil, Bell Media officially launch joint venture
The president of Cirque du Soleil Media, Jacques Methe, tells MiC about the new company’s plans.
Nielsen and Twitter partner
New social TV measurement service will go live around the start of the fall 2013 season.
