Yellow Pages invites you to the new ‘hood
The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.
Interac’s new superheroes
The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.
COMB measures four more
The Canadian Out-of-Home Measurement Bureau is now measuring ad faces from Titan, Rouge Media Group, Quebecor Media and Cogeco Metromedia.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
Arby’s sandwich creates disbelief
The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.
Digital Journal develops a social media offering
The digital media company has launched /newsrooms, a division that helps brands to manage their content on social channels.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
New York Ad Week: The big bang of tech and creativity is here
Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
Bill Roberts exiting ZoomerMedia TV
The president and CEO, a 12-year veteran at ZoomerMedia, turned VisionTV into a specialty channel reaching 10 million Canadian homes.
Novel magazine ads: MiC’s Global Tour
Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.
Spotted! Absolut virtually takes over Yonge-Dundas
The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.
Big Bang boasts massive premiere
The premiere of the comedy launched to its highest-ever overnight audience last Thursday.
Open Wine takes print up a notch
The Niagara on the Lake-based brand has launched a campaign that aims to make print social.
Survivor snags top spot: BBM
The reality show premiered with the most viewers for the week, while CTV Evening News topped the weekly averaged show list for Sept. 17 to 23, 2012.
Nivea promotes its Plan Canada partnership
The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
