Advertisers plead for online video metrics: report
A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Couch Critics: Last Resort and Elementary
The team at Denneboom and Bensimon Byrne’s Max Valiquette dissect Global’s new Thursday night dramas.
Canadian Health & Lifestyle revamps
After being acquired by Rogers Publishing earlier this year, the title has undergone a redesign and will soon be launching its first iPad version.
Sears maintains its position: Media Monitors
The retailer stationed itself in the top spot in Toronto, with CTV coming in at #1 in Montreal during the week of Sept. 17 to 23.
Magazine readership up slightly: PMB
The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.
Allegra’s resourceful use of OOH
The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.
Virgin Radio 96 mixes media
In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
Selling the Bachelor Canada
Rogers Media on how it played the field to find its sponsorship mates ahead of next Wednesday’s premiere.
Halifax boasts highest newspaper reach: Nadbank
The city’s print and online newspapers reach 86% of residents each week.
Juice Mobile partners with five media companies
The company will work with Maple Leaf Sports & Entertainment, Quebecor, St. Joseph Media, Corus Entertainment and Shaw Media to address inefficiencies in the mobile market.
Couch critics: Partners, Ben and Kate, The Mindy Project and Vegas
Predictions on which new Citytv comedy shows will hit and which will miss from the team at Denneboom and Bensimon Byrne’s Max Valiquette.
National Post’s cross-media audience surges
The Postmedia-published title reports big gains for its social and digital audiences in its 2012 Consolidated Media Report.
McDonald’s speaks candidly
The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.
Mark’s welcomes women
The brand rolls out its store re-branding with a new campaign across the GTA.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
