Everything must go at Zellers
The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Mediabrands announces changes to Canadian team
Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.
Fall TV: The Morning Meeting with Malcolm Dunlop
The Rogers Media EVP talks about Citytv’s fall lineup, building the channel’s comedy stable and why he loves Ben and Kate.
Cossette announces new VP of media buying
Diane Devries has been promoted to the role, following nearly 20 years with the agency.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Bite TV calls for reinvention
The Blue Ant Media channel is launching a rebrand and campaign this October to better target a younger male audience.
Teletoon launches two mobile apps
Humans vs. Vampires from Secret Location and Find the Earl from Marblemedia are extensions of the Teletoon series My Babysitter’s a Vampire and Skatoony.
CRTC relaunches CBC/Radio-Canada licence renewals
The move follows a delay since July 2011 on public hearings into renewing the licences for the English and French language public broadcast services.
BC Toyota Dealers makes itself at home in cabs
The brand is taking advantage of the high percentage of Toyota Prius hybrids used as taxis in Vancouver, by placing ads on screens in the vehicles.
Yorkdale gets a super (model) facelift
The Toronto mall will feature Coco Rocha as the personality behind the upcoming expansion campaign, launching this November.
MasterCard sponsors Fashion’s Night Out
The credit card co is sponsoring Canada’s first FNO event that aligns with its efforts to support local shopping.
Telus connects with youth through We Day
The telco has signed on as co-title sponsor of the youth event series and is activating with a round of social media promotions and a cause marketing campaign.
The Verdict: Seagram tackles social media
The CEO and president of the Brick Brewery brand speaks to MiC about the slow uptake of its video campaign aimed at a younger target audience.
Retail sales remain stagnant: report
Toronto-based KubasPrimedia reports only a slight growth in retail for Q3 and overall for 2012, and predicts similar figures for 2013.
