Spotted! Drambuie hypnotizes a new generation
Placing print ads, AR-enabled transit shelters spots and sampling in trendy Toronto locations is how the Bacardi-distributed brand is working to reach a younger target.
Target-ing consumers on the beach
The retailer talks to MiC about plans for this weekend’s branded beach events as it gears up for its 2013 Canada launch.
Canadian National Exhibition holds on to the top: Media Monitors
The annual exhibition made the biggest radio buy in Toronto for the second straight week; Dormez-vous did the same in Montreal over August 13 to 19, 2012.
Maxus announces new global chief strategy officer
The agency’s current UK CEO will continue her duties in London while she transitions into her new role.
Samsung Canada makes noise for new product
The brand speaks to MiC about its marketing plans, which will include print and online spots, for the new wireless Audio Dock.
Subaru gets outside
The brand has launched a print and OOH campaign for its 2013 Outback that urges people to get outside if they can’t place correct bird names.
Awake Chocolate tastes up a storm on campus
The new caffeinated chocolate brand is heading on a cross-country campus sampling tour for back-to-school.
Spotted! Ikea gives a street peek
The furniture co has placed street-level boxes filled with pages from its catalogue for Canadians to peruse this week.
Cogeco Metromedia blends radio and outdoor
The company, which is the result of Cogeco buying Metromedia Plus less than a year ago, is working with Lotto-Quebec on a cross-platform campaign.
Bell and Rogers complete purchase of MLSE
ZO’s Sunni Boot and Mediabrands’ Inese Korbs share thoughts on what the new ownership will mean for the sports media landscape in Canada.
GroupM names chief digital investment officer
Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
Teletoon takes on first hosted kids block
The specialty channel is bringing in Andrea Jenna as host for its Thursday night kids block, with more integration opportunities for brands.
Titan adds five faces to Montreal highways
The OOH media co is installing 14 x 48 digital boards on the sides of three highways after dealing with regulation red tape in the market.
Advertisers spread out and consumers slow down: mobile report
Ipsos Reid reports that consumers are spending less time on mobile and a Videology study says that Canada is the most active market when it comes to cross-platform advertising.
